|General Entertainment English
ITV3 is an entertainment channel in the United Kingdom. It is owned by ITV plc and mainly broadcasts old drama series. In some ways, this channel is a continuation of the former Granada plus.
The channel went on the air on november 1, 2004 at nine in the evening. It can be viewed via Freeview, cable (NTL/Telewest) and digital satellite (Sky Digital). The station was also available on NTL Ireland (the later UPC Ireland) from its inception, but was dropped from the offering on 22 March 2006.
ITV3 mainly targets people over the age of 35. ITV plc, together with additional investments in ITV2, hopes to triple their non-terrestrial profits within five years. In an effort to garner higher ratings for the channel, ITV has bought the exclusive rights to a number of new and sometimes popular American drama series, such as Numb3rs and Law & Order: Trial By Jury.
A video from ITV3's YouTube channel.