The German television channel Das Erste is one of the most popular tv channel in the world. In 2018, Das Erste reached the second place in the German TV ratings, after ZDF. This was not surprising, as the audience of this TV station is higher than that of the private channels, making it an ideal option for upscale brands. Since the network is owned by ARD, it has the advantage of attracting a more affluent and brand-conscious audience. Moreover, this channel is very accepting and has a wider audience than that of other television channels.
Das Erste has a wide variety of programming that ranges from news and entertainment to fiction and documentaries. The broadcaster aims to reach the household managers and is highly popular among these viewers. The average market share of Das Erste is 12.5%, and it also has a strong pre-prime, which features quiz formats at 6 p.m. and weeklies afterward. These programming formats make Das Erste an excellent planning factor across the entire target group.
Last recorded Das Erste Livestream.